Dear AlpineStandards Community,
As the snow begins to settle on mountaintops and the world below gears up for the annual Black Friday frenzy, we find ourselves reflecting on what truly matters to us—and to you. At AlpineStandards, we’ve chosen a different path, one rooted in values that prioritize craftsmanship, responsibility, and a deep respect for the outdoors. Here’s why you won’t find us slashing prices this Black Friday—or any other.
Upholding the Value of Quality
Our gear isn’t just made; it’s forged to withstand the toughest challenges nature can offer. Participating in Black Friday risks reducing our products to mere commodities, shifting the focus away from their exceptional quality and the stories they help you write. Our commitment is to design with purpose, not to chase fleeting sales cycles.
We believe our customers deserve fair, transparent pricing every day of the year—not a pricing game that encourages impulsive buys over thoughtful decisions.
Championing a Loyal, Mindful Community
The AlpineStandards community isn’t driven by trends; it’s built on resilience and purpose. Mountain enthusiasts, climbers, and backcountry adventurers value their gear as tools for growth, exploration, and connection—not as disposable commodities. We’re proud to foster trust by staying consistent and authentic, honoring the same principles of durability and dependability that inspire our designs.
Black Friday’s frenzy of “buy now, think later” doesn’t align with the mindfulness that defines our customers’ lifestyles—or ours.
Commitment to Longevity, Not Trends
Our mission has always been to craft gear for the long haul. The rapid consumption encouraged by Black Friday stands in stark contrast to our philosophy of longevity. Instead of driving discounts, we’re more interested in supporting repair, reuse, and upcycling initiatives that extend the life of your gear and minimize waste.
This mindset not only reflects our dedication to sustainability but also honors the spirit of the mountains—where what we take, we must give back.
Staying True to Our Trail
Black Friday has become a race to the bottom—a battle of price tags that we have no interest in joining. Competing on price alone erodes the values of innovation, craftsmanship, and environmental stewardship that set AlpineStandards apart. We’re here to inspire your next summit, not just fill another shopping cart.
Instead, we’ll focus on creating real value for you: innovative designs, gear that lasts, and a community that thrives on exploration and shared purpose.
Thank you for being part of our journey and for trusting us to stand by our principles. Together, we can chart a path that honors the beauty of the outdoors—and the integrity of those who venture into it.
With respect and gratitude,
The AlpineStandards Team
(cover pic by Marco Mucig)