In 2023, it has become an absolute standard for new brands to launch with a clear purpose and an unwavering commitment to advocate for a better planet. At AlpineStandards, we wholeheartedly embrace this movement, recognizing our responsibility to utilize our business voice to champion a healthy planet and a just society.
One significant step we took in June 2023 was to transition into a "Società Benefit," a company that seamlessly combines profit with the noble purpose of creating a positive impact for both society and the environment. This transformation reflects our core values and our deep-seated belief that businesses can be powerful forces for good.
In July, we further solidified our dedication to environmental stewardship by joining the esteemed '1% For The Planet' initiative. Through this commitment, we pledge to donate a minimum of 1% of our annual revenue to support non-profit organizations working tirelessly to safeguard our planet.
In 2023, it has become an absolute standard for new brands to launch with a clear purpose and an unwavering commitment to advocate for a better planet. At AlpineStandards, we wholeheartedly embrace this movement, recognizing our responsibility to utilize our business voice to champion a healthy planet and a just society.
One significant step we took in June 2023 was to transition into a "Società Benefit," a company that seamlessly combines profit with the noble purpose of creating a positive impact for both society and the environment. This transformation reflects our core values and our deep-seated belief that businesses can be powerful forces for good.
In July, we further solidified our dedication to environmental stewardship by joining the esteemed '1% For The Planet' initiative. Through this commitment, we pledge to donate a minimum of 1% of our annual revenue to support non-profit organizations working tirelessly to safeguard our planet.
The concept is straightforward: as businesses benefit from the Earth's resources, they should actively safeguard them.
This journey began when two entrepreneurs, bonded by their shared passion for nature, recognized their duty to preserve our planet. They committed to donating 1% of their sales to environmental causes, regardless of profitability.
These visionary entrepreneurs, Yvon Chouinard, the visionary behind Patagonia, and Craig Mathews, the founder of Blue Ribbon Flies, united in 2002 to establish 1% for the Planet, igniting a global movement.
“The intent of 1% for the Planet is to help fund diverse environmental organisations so that collectively they can be more powerful in solving the world’s problems.” - Yvon Chouinard."
Central to our '1% For The Planet' endeavor is our unwavering support for Protect Our Winters (POW) Italia, a non-profit organization passionately advocating for environmental action within the winter sports community. POW Italia stands at the forefront of climate change issues, addressing challenges specific to mountain environments with dedication and expertise.
Their impactful work spans critical areas, including climate education, policy advocacy, environmental initiatives, and community building. By channeling our support towards POW Italia, we actively contribute to their efforts, both financially and through our advocacy.
As committed partners, we utilize our platform and extensive network as a megaphone, amplifying the urgent message of climate action. Through these combined efforts, we aim to drive tangible change within the winter sports community and far beyond, ensuring a positive impact on our cherished mountain environments. At AlpineStandards, we set the standard for a new era of conscious business, where purpose and advocacy for our planet are paramount.
You can directly support POW Italia by making a donation at this link!
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