Embrace the new standards: taking purposeful action for our Planet and our community.
In today's world, launching with purpose and environmental commitment is crucial for brands. AlpineStandards champions this approach, using our platform to advocate for planetary health and social justice. We marked a significant milestone in June 2023 by becoming a "Società Benefit," integrating profit with the profound objective of generating positive societal and environmental change, embodying our belief in the transformative power of business.
Our resolve strengthened in July when we joined '1% For The Planet,' pledging a minimum of 1% of our annual sales to non-profits dedicated to protecting the earth. These actions are not just obligations but reflections of our core principles, underscoring our role as stewards for a healthier, fairer world.
What is 1% for the planet?
The essence of 1% for the Planet, founded in 2002 by Patagonia's Yvon Chouinard and Blue Ribbon Flies' Craig Mathews, lies in businesses' responsibility to protect earth's resources. United by a love for nature, they pledged 1% of sales to environmental causes, irrespective of profits, catalyzing a global movement. Their mission: to bolster various environmental groups, amplifying their collective impact in addressing the world's ecological challenges.
Uniting for Climate Action: Our Journey with POW Italia
Our partnership with Protect Our Winters (POW) Italia, a leading force in climate advocacy within the winter sports realm, marks a critical component of our '1% For The Planet' commitment. Dedicated to safeguarding mountain environments, POW Italia's initiatives encompass education, policy, and community engagement. At AlpineStandards, we bolster their mission with financial aid and by using our network to echo the urgency of environmental preservation. Our collaboration not only influences the winter sports sector but also furthers our pledge as a conscious brand advocating for planetary well-being. Support POW Italia's crucial work by donating!
